Unlock the rewards of choosing Kay Brothers for proudly McLaren Vale wines

At Kay Brothers, we love giving our members a reward for choosing our wines. Since 1984, when the Amery Club first launched, our members have played an incredibly important role in our business. We are always looking for ways to thank them for their loyalty.

Inspired by the red Griffon from the Kay Family crest, we want our members to feel like they are unlocking the best of McLaren Vale, so from 2020, our members will becomeKeyholders.    

So please join The Keyholders, and Kay Brothers will always work hard to make sure you feel like part of our family. 


  • No minimum purchase. No fees
  • Keyholders pricing on Kay Brothers wines
  • Priority access to new release, museum and limited-edition wines
  • Free shipping on orders of one dozen or more
  • Keyholders price on all Cellar Door Tasting Experiences for you and your party (*Max 4 ppl)
  • Keyholders price for all Kay Brothers hosted events in McLaren Vale and around Australia
  • Annual Friends & Family offer to extend to your network
  • A special Christmas gift to members who spend over $1000 in one year 

Become a Keyholder Become a Keyholder

Become a Keyholder

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